With an impressive 85 stores and plans for ten more in the coming year, UK retailer Hobbycraft is riding on the crest of a wave. It is a wave born out of a growing passion for arts, crafts and creativity in the UK, stimulated by a rise in television shows such as The British Sewing Bee, The Great Pottery Throwdown and The Great British Bake Off.
The result is an entirely new generation of craft enthusiasts, and for Hobbycraft an impressive rise in annual sales to £152m and a corresponding hike in profits to £10.9m for the financial year ending 21 February 2016.
The retailer operates in a booming marketplace, which has grown by 50% to £3bn since the chain was bought by private equity firm Bridgepoint in 2010. With ambitious growth plans for Hobbycraft, the IT required to underpin expansion was on the agenda from the get-go.